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3. Creative Management
Denkwerkstatt's 2013 Symposium addressed the subject of "Creative Management". Many companies are currently on the lookout for innovations.

Bosch GmbH in Stuttgart is currently implementing a "Creative Puzzle" project designed to promote creativity in the business. SAP has long-standing Innovation Board headed by Vishal Sikka and a "Design Thinking" project group.

The latest publication to clearly illustrate the importance of innovations for a company's bottom line is Walter Isaacson's biography of Steve Jobs. But just how do we come up with innovations? Denkwerkstatt has researched this subject for two years, paying particular attention to projects implemented by creatives (the visual arts, music and in particular jazz, architecture, performance art) and has produced some notable results.