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THE RHYTHM OF INNOVATION – WHAT MANAGERS AND ORGANIZATIONS CAN LEARN FROM HEPCATS AND OTHER KIND OF ARTISTS

In the old days it was sufficient to sell good products and produce efficiently to be successful. Today, one innovation closely follows the other. Young and perky organizations chase old bulls, or even cold-shoulder them. They do not care about conventional sector boundaries, even less about traditions and develop to market leader within rapid speed. 

This leads to new demands managers have to face. They must have the ability to deal with unclear situations, to find solutions to unexpected problems quickly and to bridge objections. The well-known management tools are not sufficient any more, for getting along with the complex demands of our days. The spectrum of methods has to be expanded. 

So, to have success means for organizations of the 21st century at first: being creative, innovative, and different. There exists not the one and for everyone valid cure-all as methods like design thinking promise. Creative processes in themselves are unique. However, it is possible to initiate them systematically.

Artists can initiate in organizations real creative thinking in various ways. This book tells by a variety of stories how art in all its manifestations – music, theatre, painting – can support creativity and innovation in economy.