Leistungen // Laterales Management

In the wake of digitalisation?

Already in June 2015 the study "Digital Vortex – how digitaldisruption is redefining industries" was published by CISCO and the International Institute for Management Development (IMD) in Lausanne.

Vortex is the hurricane and the authors of the study are convinced that 40% of all companies in the world will find themselves in a completely new turbulent competitive environment in five years. They questioned nearly 1,000 decision-makers from 13 industrial countries.

Globalisation appears to have started a new round of competition in innovation. On the evening of his re-election in 2012 Barack Obama defined the most important objective of economic policy as follows: "The USA must consolidate its innovative leadership worldwide."

Already in 2012 the American President described innovation and digitalisation as the most important American economic objective. Read about this in our latest book "Laterales Management. DasErfolgsprinzip für Unternehmen im digitalen Zeitalter".

Obama’s message was very wise and he was absolutely sure about how the economy would develop in the future. Currently, the USA is the world leader for innovation with their technology groups. In 2016 China is buying up everything relating to the future industry, for example the German company KUKA, in order to gain one of the leading positions in the innovation race of the 21st century. And European economists? They are worried that the old continent will be discarded.

Important questions for European companies

Management checklist for digital business transformation in your company:

• Which capabilities are required to increase cost value, experience value, or platform value for customers?

• How can we combine capabilities to magnify the value our customers receive?

• To what degree do we possess these capabilities today?

• To what degree do competitors—both traditional foes and “over the-top” players—possess these capabilities?

• If the landscape shifts dramatically due to digital disruption, how quickly can we adapt?

• Are our people, processes, and technology 2029 agile enough?

• How do we increase the agility of our organization to ensure we can fend off (or capitalize on) new disruptions?