Leistungen // Laterales Management

good times for consultants

Scarcely a company, public authority or association can get by without external consultancy services, as illustrated by the doubling of the market volume in Germany, from 13 billion euros in 2005 to 26 billion euros in 2016, and still rising. In addition, the industry is expecting a further boost from the digital revolution, namely big changes in the business world are also always good news for consultants.

The leading figures in the consulting companies are currently creating new consultancy offerings, such as McKinsey’s Capability Center, Learning Factories from the Boston Consulting Group as Innovation Centers for Operations and Spielfelder mit Inspiration Days (playing fields with inspiration days) from Roland Berger.

Data glasses and 3D printers are nice-to-have accessories

Working with data glasses is frequently the highlight of such events, where employees are shown simulations of the next working step - with the promise of future error-free production. The 3D printer is also not forgotten and is presented in detail. These digital laboratories are intended to be used as customer loyalty instruments. In the last ten years for example around 2000 customers have made a pilgrimage to McKinsey’s “Capability Center” in Darmstadt - to generate consulting needs and fix future orders. This is when the investments pay off, whereas data glasses and 3D printers are more nice-to-have accessories.

Alongside this, consultants such as Roland Berger are developing completely new platforms. Terra Numerata, for example, is a platform where consultants cooperate with digital offerings and companies and consulting firms work together on problem-solving. For this purpose Roland Berger has, for example, concluded contracts with the credit card company Visa. These two have jointly implemented the “Spielfeld” concept as an innovation hub, which is based on lateral development work on equal terms between creative individuals and organisations. “Make or buy” becomes “make and share with the best”. Pitches are no longer won by Roland Berger alone, but by consultancy groups.

Discovering new fields

Small consulting companies have been operating successfully in this way for 20 years now. The fact that the big players are now also going down the cooperation route shows that the consulting scene is changing. For years the number one business of the industry leaders, strategy consulting, has no longer been working. New areas need to be discovered because clients now prefer small consultancy companies with expertise.

The Denkwerkstatt für Manager already positioned itself in this sense ten years ago as an expert for implementing autonomous organisational structures. In our think tanks on digitalisation we already discussed very early on with our customers innovative blue prints for the future and the necessary cultural change and cooperations with other consulting firms have always been mandatory. So now digitalisation is even turning the business models of the once so privileged consultants on their heads.